Vitrius is an SEO and web consultancy helping consumer brands, local businesses and creators grow through organic search, local SEO, paid ads and fast websites.https://vitriusmarketing.com/https://vitriusmarketing.com/recipe-seo-for-cpg-brands/https://vitriusmarketing.com/recipe-seo-for-cpg-brands/For most CPG brands, SEO has traditionally lived in the background.Sat, 10 Jan 2026 00:00:00 GMThttps://vitriusmarketing.com/recipe-seo-in-the-age-of-ai/https://vitriusmarketing.com/recipe-seo-in-the-age-of-ai/Recipe SEO is going through its biggest transformation since Google first introduced rich results.Sat, 10 Jan 2026 00:00:00 GMThttps://vitriusmarketing.com/headless-shopify-metadata-headings/https://vitriusmarketing.com/headless-shopify-metadata-headings/One of the biggest misconceptions around headless Shopify is that “SEO comes later.” In reality, most SEO failures in headless builds don’t come from advanced…Mon, 05 Jan 2026 00:00:00 GMThttps://vitriusmarketing.com/how-to-properly-monitor-your-headless-shopify/https://vitriusmarketing.com/how-to-properly-monitor-your-headless-shopify/If you are not actively measuring search performance, you are not doing SEO—you are guessing. This is especially true for headless Shopify sites, where custom…Mon, 05 Jan 2026 00:00:00 GMThttps://vitriusmarketing.com/seo-for-headless-shopify/https://vitriusmarketing.com/seo-for-headless-shopify/Headless Shopify gives brands complete control over design, performance, and user experience—but it also removes many of the default SEO guardrails that come…Mon, 05 Jan 2026 00:00:00 GMThttps://vitriusmarketing.com/recipe-seo-case-study/https://vitriusmarketing.com/recipe-seo-case-study/Recipe structured data can make or break your organic ranks. We use recipe schema to beat your food competitors and rank your recipes across the web.Sun, 04 Jan 2026 00:00:00 GMThttps://vitriusmarketing.com/shopify-seo-for-instagram-first-cpg-brands/https://vitriusmarketing.com/shopify-seo-for-instagram-first-cpg-brands/The CPG landscape has changed dramatically over the past few years. When I first started working with consumer brands, getting shelf space, distributor buy-in,…Wed, 31 Dec 2025 00:00:00 GMThttps://vitriusmarketing.com/how-to-stop-bots-from-copying-your-streetwear-brand/https://vitriusmarketing.com/how-to-stop-bots-from-copying-your-streetwear-brand/Streetwear moves fast. Trends emerge overnight, designs circulate instantly, and unfortunately, copies follow just as quickly. For independent brands, this…Mon, 16 Dec 2024 00:00:00 GMThttps://vitriusmarketing.com/value-driven-content-strategies-for-consumer-products/https://vitriusmarketing.com/value-driven-content-strategies-for-consumer-products/We help CPG's develop content strategies that focus on value and avoid the fat. Check out this article to learn more!Thu, 12 Dec 2024 00:00:00 GMThttps://vitriusmarketing.com/how-to-add-schema-to-single-pages-on-wix/https://vitriusmarketing.com/how-to-add-schema-to-single-pages-on-wix/Schema is an important tool for any website that wants more traffic. In this article, we explain how to install schema on Wix pages.Sun, 15 Sep 2024 00:00:00 GMThttps://vitriusmarketing.com/how-to-install-google-tag-manager-on-weebly/https://vitriusmarketing.com/how-to-install-google-tag-manager-on-weebly/We show you how to install Google Tag Manager on your Weebly website. From logging into to confirming your tag is set up, we cover it all.Sat, 09 Mar 2024 00:00:00 GMThttps://vitriusmarketing.com/why-cpg-brands-should-avoid-using-shopify/https://vitriusmarketing.com/why-cpg-brands-should-avoid-using-shopify/Shopify is great for DTC, but for content management it's the worst. We talk about some ins and outs of Shopify SEO.Thu, 01 Dec 2022 00:00:00 GMThttps://vitriusmarketing.com/optimizing-your-cpg-seo-via-hubspot/https://vitriusmarketing.com/optimizing-your-cpg-seo-via-hubspot/Hubspot is a popular content management system for CPGs because it ties directly into many of the other tools on the platform.Wed, 24 Aug 2022 00:00:00 GMThttps://vitriusmarketing.com/the-importance-of-cpg-seo-post-pandemic/https://vitriusmarketing.com/the-importance-of-cpg-seo-post-pandemic/I can't even begin to count how many CPGs have reached out for help with SEO in the past two years since the pandemic.Wed, 24 Aug 2022 00:00:00 GMThttps://vitriusmarketing.com/4-easiest-ways-to-optimize-for-recipe-seo-in-2022/https://vitriusmarketing.com/4-easiest-ways-to-optimize-for-recipe-seo-in-2022/When it comes to recipe SEO, there is a lot of opportunities to improve the quality of your web pages, as well as adding custom functionality to boost the…Fri, 21 Jan 2022 00:00:00 GMThttps://vitriusmarketing.com/how-to-kickstart-your-weebly-seo-in-2022/https://vitriusmarketing.com/how-to-kickstart-your-weebly-seo-in-2022/With 2021 coming closer and closer, I am getting more emails every day asking the best ways for people to start off their Weebly SEO.Thu, 06 Jan 2022 00:00:00 GMThttps://vitriusmarketing.com/can-you-get-good-seo-on-weebly/https://vitriusmarketing.com/can-you-get-good-seo-on-weebly/I can't even explain how many times I get this question. Why? It's mostly because if you search "Weebly SEO", I come up pretty close to the top.Fri, 17 Dec 2021 00:00:00 GMThttps://vitriusmarketing.com/5-tips-for-weebly-seo/https://vitriusmarketing.com/5-tips-for-weebly-seo/Weebly can be a great platform for SEO, but you need to use these 5 tips to get your website optimized. Read them now!Tue, 21 Sep 2021 00:00:00 GMThttps://vitriusmarketing.com/seo-strategies-for-new-cpg-brands/https://vitriusmarketing.com/seo-strategies-for-new-cpg-brands/I have been working with CPG brands for over 10 years, and I have collected to best tips to get your product SEO kickstarted.Wed, 15 Sep 2021 00:00:00 GMThttps://vitriusmarketing.com/5-simple-wix-seo-tips-for-new-websites/https://vitriusmarketing.com/5-simple-wix-seo-tips-for-new-websites/Building a new Wix website and concerned about your SEO? These 5 Wix SEO tips will get your site ready for new customers!Tue, 17 Nov 2020 00:00:00 GMThttps://vitriusmarketing.com/custom-mobile-tablet-breakpoints-in-elementor/https://vitriusmarketing.com/custom-mobile-tablet-breakpoints-in-elementor/In this article, we show you how to set custom mobile & tablet breakpoints for your Elementor WordPress websites.Thu, 08 Oct 2020 00:00:00 GMThttps://vitriusmarketing.com/international-seo-case-study-for-news-journalists/https://vitriusmarketing.com/international-seo-case-study-for-news-journalists/For this project, I worked directly with the journalists at U.S. Right to Know (USRTK). USRTK is an investigative public health group working globally to…Thu, 08 Oct 2020 00:00:00 GMThttps://vitriusmarketing.com/3-simple-ways-non-profits-can-improve-seo/https://vitriusmarketing.com/3-simple-ways-non-profits-can-improve-seo/We want to help non-profits grow their SEO traction in 2020! With good content, schema, and backlinks, we show you some simple strategies.Tue, 04 Aug 2020 00:00:00 GMThttps://vitriusmarketing.com/how-to-add-rich-markup-on-every-page-on-wix-website/https://vitriusmarketing.com/how-to-add-rich-markup-on-every-page-on-wix-website/Schema is the backbone of any strong SEO campaign in 2020, and in this article, we teach you how to integrate and install rich markup on your Wix website.Wed, 27 May 2020 00:00:00 GMThttps://vitriusmarketing.com/how-to-add-schema-to-a-weebly-website/https://vitriusmarketing.com/how-to-add-schema-to-a-weebly-website/Weebly is a great website builder, and I highly recommend it to people who are building their first website and want to design it themselves.Fri, 22 May 2020 00:00:00 GMThttps://vitriusmarketing.com/5-steps-to-making-your-food-blog-seo-competitive/https://vitriusmarketing.com/5-steps-to-making-your-food-blog-seo-competitive/In the past year, I've worked with multiple food blogs to increase recipe specific ranks to #1. I've also had a couple food bloggers who are confused by the…Wed, 06 May 2020 00:00:00 GMThttps://vitriusmarketing.com/3-steps-non-profits-before-spending-google-ad-grants/https://vitriusmarketing.com/3-steps-non-profits-before-spending-google-ad-grants/Many of the not for profit organizations I work with are starting to get their hands on the Google Ad Grants money. This money is so awesome because it helps…Tue, 07 Apr 2020 00:00:00 GMThttps://vitriusmarketing.com/3-tiktok-marketing-tips-for-businesses/https://vitriusmarketing.com/3-tiktok-marketing-tips-for-businesses/It's hard to market your brand or business on TikTok if you aren't familiar with the platform.Wed, 01 Apr 2020 00:00:00 GMThttps://vitriusmarketing.com/how-to-use-tiktok-marketing-to-increase-website-traffic/https://vitriusmarketing.com/how-to-use-tiktok-marketing-to-increase-website-traffic/With so many brands jumping on the TikTok train, it may seem difficult for smaller up and coming brands to make waves on the platform. How much does it cost…Wed, 01 Apr 2020 00:00:00 GMThttps://vitriusmarketing.com/the-power-of-tiktok-marketing-for-health-organizations/https://vitriusmarketing.com/the-power-of-tiktok-marketing-for-health-organizations/As the world moves through the Corona Virus crisis of 2020, we are seeing many organizations is using social media to push powerful messages to millions of…Wed, 01 Apr 2020 00:00:00 GMThttps://vitriusmarketing.com/step-by-step-guide-to-building-an-artist-website-in-weebly/https://vitriusmarketing.com/step-by-step-guide-to-building-an-artist-website-in-weebly/Mon, 23 Mar 2020 00:00:00 GMThttps://vitriusmarketing.com/how-to-use-hashtags-for-search-engine-optimization/https://vitriusmarketing.com/how-to-use-hashtags-for-search-engine-optimization/Many people who have large followings across social media do not understand the value in their hashtags. Just like any website, Instagram, Twitter, and…Tue, 10 Mar 2020 00:00:00 GMThttps://vitriusmarketing.com/top-5-best-seo-ranking-tools-for-2020/https://vitriusmarketing.com/top-5-best-seo-ranking-tools-for-2020/With so many websites in WordPress nowadays, Yoast has become an essential tool for any SEO working on ranking their website across Google search. What makes…Fri, 06 Mar 2020 00:00:00 GMThttps://vitriusmarketing.com/3-ways-non-profits-can-increase-website-traffic/https://vitriusmarketing.com/3-ways-non-profits-can-increase-website-traffic/I have been working with non-profit organizations for over 5 years. I help them build a sustainable and effective platform for networking and marketing to…Thu, 05 Mar 2020 00:00:00 GMThttps://vitriusmarketing.com/how-to-use-the-events-calendar-with-elementor-on-wordpress/https://vitriusmarketing.com/how-to-use-the-events-calendar-with-elementor-on-wordpress/The Events Calendar is one of the most popular and widely used event calendar plugins on WordPress. When I first became familiar with the plugin about 2 years…Fri, 21 Feb 2020 00:00:00 GMThttps://vitriusmarketing.com/5-ways-to-build-an-artist-website-yourself/https://vitriusmarketing.com/5-ways-to-build-an-artist-website-yourself/With so many artists and creatives interested in building websites, I have been working to develop some of the best ways to explain and equip artists to take…Wed, 19 Feb 2020 00:00:00 GMThttps://vitriusmarketing.com/4-pinterest-seo-tips-for-recipes/https://vitriusmarketing.com/4-pinterest-seo-tips-for-recipes/Pinterest is becoming more and more popular for CPG brands who are trying to enhance their search presence across the internet.Tue, 18 Feb 2020 00:00:00 GMThttps://vitriusmarketing.com/how-to-optimize-your-content-on-tik-tok/https://vitriusmarketing.com/how-to-optimize-your-content-on-tik-tok/With so much content on Tik Tok, we give you insight into 3 of the most effective strategies we have seen work for Tik Tok content creators.Fri, 14 Feb 2020 00:00:00 GMThttps://vitriusmarketing.com/3-features-of-great-consumer-goods-websites/https://vitriusmarketing.com/3-features-of-great-consumer-goods-websites/We reveal what we look for in the best CPG websites. From store locators to fast page speed, we talk about some of our favorites!Tue, 11 Feb 2020 00:00:00 GMThttps://vitriusmarketing.com/how-will-ccpa-effect-my-e-commerce-website/https://vitriusmarketing.com/how-will-ccpa-effect-my-e-commerce-website/The CCPA was a privacy act in California that was passed in June of 2019. It is set to take effect on January 1st of 2020.Tue, 11 Feb 2020 00:00:00 GMThttps://vitriusmarketing.com/ecommerce-seo-case-study-2020/https://vitriusmarketing.com/ecommerce-seo-case-study-2020/With cohesive and effective campaigns, we show you how we built an e-commerce strategy in 2020 for a large dropshipping website. Free leads are the best.Wed, 05 Feb 2020 00:00:00 GMThttps://vitriusmarketing.com/tik-tok-seo-guide/https://vitriusmarketing.com/tik-tok-seo-guide/We talk about the best ways to optimize your TikTok content for the platform's search engine. Use it to get more views and engage with followers!Wed, 05 Feb 2020 00:00:00 GMThttps://vitriusmarketing.com/how-to-win-with-recipe-seo/https://vitriusmarketing.com/how-to-win-with-recipe-seo/As we enter the middle of the first quarter of 2020, many CPG brands I work with are building their 2020 digital marketing strategies. From recipe content to…Tue, 04 Feb 2020 00:00:00 GMThttps://vitriusmarketing.com/organic-seo-for-dropshipping/https://vitriusmarketing.com/organic-seo-for-dropshipping/Dropshipping is becoming one of the most popular methods for people setting up channels of revenue on their website. It's easy to form relationships with…Tue, 28 Jan 2020 00:00:00 GMThttps://vitriusmarketing.com/what-is-structured-data/https://vitriusmarketing.com/what-is-structured-data/Structured data is code written in a certain way to bring information directly to search engines. As online search becomes more and more popular, we watch…Fri, 17 Jan 2020 00:00:00 GMThttps://vitriusmarketing.com/how-to-succeed-with-cpg-seo/https://vitriusmarketing.com/how-to-succeed-with-cpg-seo/We helping CPG brands build and strategize their SEO content strategy in the age of AI.Mon, 13 Jan 2020 00:00:00 GMThttps://vitriusmarketing.com/why-you-should-set-up-your-website-for-seo/https://vitriusmarketing.com/why-you-should-set-up-your-website-for-seo/SEO is the primary way new users will find your content through Google search. It is a free and organic way to connect your brand to people that are…Mon, 30 Dec 2019 00:00:00 GMThttps://vitriusmarketing.com/how-to-update-wordpress-from-your-phone/https://vitriusmarketing.com/how-to-update-wordpress-from-your-phone/WordPress is one of the most popular platforms, and I have been helping businesses build and migrate to WordPress for years. From the simple backend to…Thu, 26 Dec 2019 00:00:00 GMThttps://vitriusmarketing.com/5-basic-strategies-for-artist-seo-2020/https://vitriusmarketing.com/5-basic-strategies-for-artist-seo-2020/With extensive experience building artist SEO strategies, I know some of the most common problems that artists run into when it comes to search engines and…Mon, 02 Dec 2019 00:00:00 GMThttps://vitriusmarketing.com/add-recipe-schema-to-your-shopify-website/https://vitriusmarketing.com/add-recipe-schema-to-your-shopify-website/Recipe schema can help you take your e-commerce website to the next level. I teach you how to add schema and how it can increase your sales pretty fast.Tue, 26 Nov 2019 00:00:00 GMThttps://vitriusmarketing.com/increase-in-store-sales-with-digital-marketing/https://vitriusmarketing.com/increase-in-store-sales-with-digital-marketing/With a plethora of information available across the web and social media, users are always on the lookout for new products. Understanding the barriers between…Thu, 21 Nov 2019 00:00:00 GMThttps://vitriusmarketing.com/increase-seo-using-instagram-bio-link/https://vitriusmarketing.com/increase-seo-using-instagram-bio-link/Most brands underestimate how Instagram can actually boost their website's SEO. Here are some tips and tricks for using your bio link to generate keywords.Wed, 20 Nov 2019 00:00:00 GMThttps://vitriusmarketing.com/cpg-brands-need-a-store-locator/https://vitriusmarketing.com/cpg-brands-need-a-store-locator/If your products are available in a store, it is essential to show your customers where they are using a store locator on your website.Tue, 19 Nov 2019 00:00:00 GMThttps://vitriusmarketing.com/google-ads-for-cpg-brands/https://vitriusmarketing.com/google-ads-for-cpg-brands/I explain the best ways to build Google ads campaign for CPG brands trying to grow their reach across Google search. Learn more here.Tue, 19 Nov 2019 00:00:00 GMThttps://vitriusmarketing.com/how-to-grow-organic-seo-for-cpg-e-commerce/https://vitriusmarketing.com/how-to-grow-organic-seo-for-cpg-e-commerce/With some basic strategies, you can take your CPG brand to the next level using organic SEO. Read this article to find out more!Thu, 14 Nov 2019 00:00:00 GMThttps://vitriusmarketing.com/best-practices-for-adding-recipe-schema/https://vitriusmarketing.com/best-practices-for-adding-recipe-schema/If you want to add recipe schema to your website, look no further! Our team can guide you and work with you to figure out the best strategy.Tue, 12 Nov 2019 00:00:00 GMThttps://vitriusmarketing.com/how-to-seo-audit-a-cpg-website/https://vitriusmarketing.com/how-to-seo-audit-a-cpg-website/With hundreds of CPG websites under my belt, I have some great tips and tricks for breaking down websites to their core to create opportunities.Fri, 08 Nov 2019 00:00:00 GMThttps://vitriusmarketing.com/4-strategies-for-releasing-music/https://vitriusmarketing.com/4-strategies-for-releasing-music/When it comes to releasing music independently, it can be hard to know if it's working and if your music is getting out there. Using platforms like SoundCloud…Fri, 01 Nov 2019 00:00:00 GMThttps://vitriusmarketing.com/biggest-problems-for-cpg-websites/https://vitriusmarketing.com/biggest-problems-for-cpg-websites/These three problems are across several of the CPG websites I have worked to optimize. Does your brand fall into the same trap?Wed, 30 Oct 2019 00:00:00 GMThttps://vitriusmarketing.com/how-artists-can-use-seo/https://vitriusmarketing.com/how-artists-can-use-seo/Often times, people who work or are working to be professional artists do not know how search engines might affect their business. SEO is a great tool for…Mon, 19 Aug 2019 00:00:00 GMThttps://vitriusmarketing.com/benefits-of-updating-title-tags/https://vitriusmarketing.com/benefits-of-updating-title-tags/Updating the H1 tags across your website will help Google understand your content.Sun, 21 Jul 2019 00:00:00 GMThttps://vitriusmarketing.com/how-to-keep-your-1-rank-on-google/https://vitriusmarketing.com/how-to-keep-your-1-rank-on-google/Once you get to #1, you have to work to keep it. Here are some strategies for keeping your #1 ranks across Google.Fri, 12 Jul 2019 00:00:00 GMThttps://vitriusmarketing.com/guide-to-finding-good-wordpress-plugins-that-work/https://vitriusmarketing.com/guide-to-finding-good-wordpress-plugins-that-work/One of the best parts about WordPress is how actively the community contributes to development. With thousands of plugins in the WordPress plugin repository,…Sun, 07 Jul 2019 00:00:00 GMThttps://vitriusmarketing.com/top-5-wordpress-plugins-i-always-install/https://vitriusmarketing.com/top-5-wordpress-plugins-i-always-install/With so many WordPress plugins on the market, it's can be hard to know how to create your own package of plugins that you want to be installed on every…Sun, 07 Jul 2019 00:00:00 GMThttps://vitriusmarketing.com/how-to-rank-your-website-for-more-keywords/https://vitriusmarketing.com/how-to-rank-your-website-for-more-keywords/As you create content on your website, you will begin to organically rank for keywords that are created from the content you have written. By reading the HTML…Tue, 18 Jun 2019 00:00:00 GMThttps://vitriusmarketing.com/migrating-from-weebly-to-wordpress/https://vitriusmarketing.com/migrating-from-weebly-to-wordpress/Migrating from Weebly to WordPress can help you grow your website's organic strength as well as create a better user experience for your users.Sat, 15 Jun 2019 00:00:00 GMThttps://vitriusmarketing.com/writing-seo-content-that-outranks-competitors/https://vitriusmarketing.com/writing-seo-content-that-outranks-competitors/Most people understand that good organic SEO takes a long time. That’s just a fact.Wed, 12 Jun 2019 00:00:00 GMThttps://vitriusmarketing.com/increase-organic-keywords-for-conversion-calculator/https://vitriusmarketing.com/increase-organic-keywords-for-conversion-calculator/Many websites create conversion tools or calculators on their website to generate traffic. I can help you rank those for more keywords, and make them strongWed, 05 Jun 2019 00:00:00 GMThttps://vitriusmarketing.com/how-to-create-seo-friendly-website-content/https://vitriusmarketing.com/how-to-create-seo-friendly-website-content/Writing content is hard if you don't have a structure, but a lot of information. This article gives you a guide to creating an article outline!Thu, 10 Jan 2019 00:00:00 GMThttps://vitriusmarketing.com/anatomy-of-a-serp-page/https://vitriusmarketing.com/anatomy-of-a-serp-page/Do you know what's in a search engine result page? I break down some of the key elements and how it affects your user.Wed, 09 Jan 2019 00:00:00 GMThttps://vitriusmarketing.com/ranking-in-the-google-map-pack/https://vitriusmarketing.com/ranking-in-the-google-map-pack/Curious on how to rank in the Google Map Pack? This is your best tool for connecting to local customers, and I explain how to increase your local ranks.Sat, 05 Jan 2019 00:00:00 GMThttps://vitriusmarketing.com/what-is-search-engine-optimization/https://vitriusmarketing.com/what-is-search-engine-optimization/Search engine optimization is changing in 2026 but can work to grow your brand organically across Google search.Sat, 05 Jan 2019 00:00:00 GMT