Lyrical Lemonade
For Lyrical Lemonade, we provide ongoing direction on the tools and software the team uses — from email marketing to SEO and social media presence — and have worked with Cole and the Lyrical team to help evolve the brand.
We work directly with their DNS to manage redirects and support new merchandise drops. With quick updates and fast response times, we help the team deliver what their audience expects.
Consumer goods. As Lyrical developed its beverage product, we drew on our consumer goods experience to recommend platforms, digital marketing techniques and CPG marketing strategy.
Web security. When we took over the blog portion of the website, there were serious security issues to address, which we resolved with Cloudflare and other tools. We also planned the migration of roughly 10,000 posts from the old site to the new one, then implemented it ourselves to preserve SEO and keep the blog growing.
AVENUEAR
AVENUEAR is a music startup that connects independent musicians with top A&Rs. We’ve worked with them for multiple years to help build their online platform.
We helped launch email marketing, text marketing, social media and Google Ads, among other channels, while continuing to grow their search presence. Each new channel has expanded their user base.
Lobster Anywhere
We helped Lobster Anywhere scale their search strategy with schema and structured data, pulling more traffic from Google for shoppers interested in their products. Most of this work was consulting, with some implementation to support their existing development team.
